As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. There really isn’t. How do you find them though?
One of the best ways I’ve found to locate motivated sellers is on the internet. If you look around even a little you’ll find plenty of services offering motivate seller lead lists. What I’m intimating is a website that an investor controls and owns. Summarily, a solution owned by you that generates leads of motivated sellers.
So how do you go about implementing such a solution? It starts with a professional-looking website. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. It should show that you’ve solved the problems of other motivated sellers recently. It should be convincing enough that your visitors will want to work with you and make contact with you. It should have a way for them to send their contact information and property details to you.
Starting with the professional website you can either design it yourself or pay someone else to do it. Or you could substitute a template that you’ve customized. You’ll discover that even buying a template necessitates some HTML knowledge. Hiring it out will certainly require capital. Your time is important and you should decide what it’s worth. Is your time worth $20 an hour to make it yourself? Do you have time on your hands and not much money?
Happy customer testimonials should be littered throughout. Use your offline credibility kit and migrate it to an online fashion. If you don’t have actual numbers and real quotes get them. You may also want to put some streaming audio testimonials. There is nothing more convincing than a satisfied customer.
Use convincing sales copy to prod your visitors to complete your online forms. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He’s a true pro when it comes to writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Each page should include a compelling call to action.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. This portion requires some database programming that will attach to the fields on the form and store the data.
The final step is driving targeted visitors to your site. A great way to do this is to advertise using Yahoo Search Marketing. This can be accomplished with paid advertising or SEO to gain top rankings. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Squeeze pages and landing pages offer a great way to get a great conversion rate.
With a quality website and the use of paid listings and strategic SEO you’ll be gathering motivated sellers and doing more profitable deals.
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